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Notes from the Edge ·Oct 3, 2026 ·32 min

What Stories Are You Waiting Too Long to Ask For? Preserving Family Stories with Brad Koch

Evaluation and Summary

5.4/10

Lisa Lacy interviews Brad Koch, founder of The Story Project, in a 32-minute conversation centered on the importance of capturing and preserving family stories before it's too late. The episode is framed around a deeply personal motivation: Koch's father-in-law's death and his wife's subsequent regret at not having recorded more of his voice, mannerisms, and stories. The conversation explores the emotional and psychological dimensions of family narratives—how understanding a relative's story can reshape our understanding of our own childhood, trauma, and identity. Koch shares his own background as a former Marine who enlisted at seventeen, touching on the performative survival mechanisms he adopted and the eventual recognition that asking for help isn't weakness. The episode promises to address why people delay asking important questions of aging relatives, the irreplaceable value of preserving someone's voice and presence, and how The Story Project facilitates intergenerational storytelling. Key themes include legacy, grief, memory, connection, and the often-overlooked opportunity to document family history while those who lived it are still alive. The conversation appears to blend personal narrative with practical purpose—Koch's service as both a lived example of someone with stories worth preserving and as an entrepreneur offering a solution to the problem the episode identifies. The episode positions itself at the intersection of emotional wellness and practical action, suggesting that capturing family stories has therapeutic and relational benefits beyond mere archival.

Verdict: A sincere, well-intentioned episode on a universally relevant topic with a compelling personal hook, but limited evidence of surprising insight or exceptional storytelling depth.

Society & Culture rubric

  • Fresh perspective 3/5 20%

    The core insight—that we should ask family members for stories before it's too late—is emotionally resonant but not particularly novel; the angle of voice and mannerism preservation adds some specificity.

  • Storytelling and voices 3/5 20%

    Two voices (host and guest) with Koch sharing personal experience (Marine service, father-in-law's death) provide some human texture, but limited evidence of diverse perspectives or rich narrative depth.

  • Thoughtfulness 3/5 15%

    The episode touches on nuanced territory (grief, identity, trauma, vulnerability) and Koch's reflection on asking for help suggests self-awareness, but show notes don't indicate deep exploration of complexity.

  • Substance 3/5 15%

    Covers multiple angles (emotional, practical, personal) with specific examples, but 32 minutes with two speakers and a product pitch may contain padding; solid content structure evident from outline.

  • Delivers on its title 4/5 15%

    Title asks 'What Stories Are You Waiting Too Long to Ask For?' and episode directly addresses this through Koch's story, family narrative importance, and The Story Project; fully on-topic.

  • Value for time 3/5 15%

    32 minutes is reasonable for a conversational interview; no evidence of excessive tangents, but also no indication of exceptional pacing or density.

How we score Society & Culture

Worth it if you're estranged from aging relatives, processing grief, or looking for motivation to document family history before it's lost.

Content flags

  • Sponsored Brad Koch is promoting The Story Project, his own product/service, making the episode partly promotional in nature.

Based on the episode description. AI-generated; it can be wrong.

Show notes

What stories disappear when the people we love are no longer here to tell them? In this episode of Notes From the Edge , Lisa Lacy sits down with entrepreneur, business coach, former United States Marine, and founder of The Story Project, Brad Koch, for a deeply human conversation about family stories, grief, memory, legacy, and the things we often wait too long to ask. Brad shares how the loss of his father-in-law, and the realization that his wife wished she had more recordings of his voice, face, mannerisms, and stories, helped inspire The Story Project. Lisa and Brad explore why knowing someone’s story can completely change the way we understand our family, our childhood, our trauma, and even ourselves. This is a conversation about remembering where we came from while the people who came before us are still here to tell us. In this episode: • Why preserving someone’s voice, mannerisms, memories, and stories can become an irreplaceable part of their legacy • How learning our family’s stories can deepen connection and change the way we understand our own past • Why waiting until time feels limited can leave us scrambling to ask questions we could be asking now • How The Story Project helps families capture and preserve stories across generations • Brad’s experience entering the Marine Corps at seventeen, the role he performed to survive, and why asking for help is not weakness Connect with Brad: https://storyproject.app Connect with Lisa: https://www.lisalacy.com What did you perform in order to survive? Welcome to the Edge. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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