eCommerce Fastlane hosts Nicole Jass, SVP of Enterprise Strategy at Signifyd, to discuss a counterintuitive problem: approximately 73% of declined orders in Shopify stores are actually legitimate customers, meaning aggressive fraud prevention rules are costing merchants revenue from customers they've already paid to…
Worth it if you run a Shopify store doing $3M+ annually and suspect your fraud rules are rejecting legitimate customers, or if you're evaluating when to move beyond Shopify Protect's default settings.
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