Business · Education · Marketing

Impact Pricing

by Mark Stiving, Ph.D.

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episodes

Impact Pricing's 'Buyer Insight: Product Myopia: The Antidote' is an 8-minute audio adaptation of a blog post originally published July 27, 2026. The episode addresses 'product myopia'—the tendency for companies to become so focused on their own products that they lose sight of customer needs and market realities. The…

Worth it if you're already familiar with Mark Stiving's work and want a quick audio summary of product strategy thinking, or if you have exactly 8 minutes and want a conceptual primer on product myopia.

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