Business · Marketing
by Shmuel Herschberg
The Built To Scale Podcast: Direct Response Marketing, Paid Media, and Scaling Strategies for Ecommerce Brands Everyone talks about scale. Almost nobody explains how it actually happens. The Built To Scale Podcast exists to close that gap. ========================= About the Podcast Hosted by Shmuel Herschberg, CMO of Built To Scale and founder of Shyn Media, the show sits down with top marketing leaders, media buyers, and DTC operators to break down exactly what drives scalable growth: paid media strategy (Meta, Google, YouTube), creative testing and production systems, funnel…
Tim Kanter, founder of Kanter Solutions and a 30-year veteran of business leadership, discusses how founders become their own bottleneck and how to scale past that constraint. Kanter spent 10 years stuck at $275K revenue in his insurance agency before implementing structural changes that grew it 10x and eventually led…
Worth it if you run a service business stuck on founder-dependent revenue and are curious about alternative scaling models beyond traditional hiring or consulting.
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