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Something You Should Know ·Sep 15, 2026 ·23 min

SYSK TRENDING - Curious Quirks of the Human Brain

Evaluation and Summary

4.6/10

This 23-minute episode of Something You Should Know explores quirks of human cognition and perception, hosted by Art Markman, a psychology and marketing professor from the University of Texas at Austin. The episode promises to tackle several interconnected questions about how the brain works behind the scenes: Why does time seem to accelerate as we age? Why do we overestimate our control over events? Why are we susceptible to advertising despite knowing the tactics? And how does our sense of time shift dramatically across our lifespan? Markman, who authored "Brain Briefs: Answers to the Most (and Least) Pressing Questions About Your Mind," frames these phenomena as examples of hidden mental processes that shape experience without conscious awareness. The core premise is that understanding these quirks can help listeners better understand themselves. The episode appears to focus on cognitive biases and perceptual distortions—specifically the illusion of control, susceptibility to persuasion despite metacognitive awareness, and temporal perception across the lifespan. The description emphasizes that the brain is "constantly interpreting the world, making predictions" in ways we don't notice, and that these processes explain "surprisingly common" behavioral patterns. However, the show notes provide limited detail about specific mechanisms, research findings, or concrete examples Markman uses to illustrate these concepts. There's no indication of how deeply each topic is explored, whether studies are cited, or what actionable insights listeners might take away beyond general awareness that their brains are doing things unconsciously. The episode is sandwiched between eight sponsor reads (Ka'Chava, Trees.com, Monarch, Vinted, Wayfair, Quince, Dell, Indeed), which is substantial for a 23-minute episode. This suggests roughly 15-18 minutes of actual content, making pacing and density critical to value delivery. The title "Curious Quirks of the Human Brain" is broad and somewhat generic, matching the description's promise to explore multiple cognitive phenomena. The episode appears to deliver on this promise structurally, though the show notes don't reveal whether the treatment is superficial or substantive.

Verdict: A competently-hosted survey of familiar cognitive quirks that likely delivers accessible introductions to the topics, but the short runtime and heavy sponsorship load probably prevent deep exploration, making it average filler for casual listening.

Science rubric

  • Scientific accuracy 3/5 20%

    Guest is a credentialed psychology professor with published work on cognition, suggesting competence, but show notes provide no specific claims to verify or evidence of how carefully findings are presented.

  • Clarity for non-experts 3/5 20%

    Description frames topics accessibly (time perception, illusion of control, advertising influence) but lacks concrete examples or explanations that would confirm clarity for a general audience.

  • Sense of discovery 3/5 15%

    Topics like time acceleration with age and illusion of control are well-known phenomena; framing them as 'intriguing theories' suggests some fresh perspective, but show notes don't reveal novel findings or surprising angles.

  • Substance 2/5 15%

    23-minute episode with eight sponsor reads leaves ~15-18 minutes of content covering multiple topics; likely results in surface-level treatment of each quirk without deep exploration or detailed examples.

  • Delivers on its title 4/5 15%

    Title promises exploration of brain quirks; description covers multiple specific quirks (time perception, control bias, advertising susceptibility), suggesting solid delivery on the promise.

  • Value for time 2/5 15%

    Heavy ad load (8 sponsors) in a 23-minute episode significantly reduces content density; multiple topics compressed into ~15 minutes risks feeling rushed or shallow.

How we score Science

Worth it if you enjoy bite-sized psychology primers and don't mind frequent ad breaks, or if you're new to cognitive biases and want a gentle overview.

Content flags

  • Ad-heavy Eight sponsor reads in a 23-minute episode represents roughly 35-40% ad density, significantly cutting into content time.

Based on the episode description. AI-generated; it can be wrong.

Show notes

Why does time seem to move faster and faster the older you get? Summers that once felt endless suddenly seem to disappear in a flash. There are some intriguing theories about why our perception of time changes — and what may actually slow it down. Your brain is constantly interpreting the world, making predictions and influencing what you think and do — usually without you realizing it. That helps explain some surprisingly common quirks of human behavior. Why do we tend to believe we have more control over events than we really do? Why are we so easily influenced by advertising even when we know exactly what advertisers are trying to accomplish? And why does your sense of time change so dramatically over the course of your life? Here to explore these and other fascinating questions about how your mind works is Art Markman, professor of psychology and marketing at the University of Texas at Austin. He is the author of Brain Briefs: Answers to the Most (and Least) Pressing Questions About Your Mind (https://amzn.to/2xcxdyJ). Art explains some of the hidden mental processes quietly shaping the way you experience the world — and why understanding them can help you better understand yourself. Your brain is doing a lot behind the scenes that you never notice. And some of what it is doing may explain behaviors and experiences you have probably wondered about for years. Art Markman’s website: http://www.smartthinkingbook.com/ PLEASE SUPPORT OUR SPONSORS KA'CHAVA: Ka’Chava’s new Salted Caramel is the perfect balance of mouthwatering flavor and benefits. Embrace your salty side. Go to https://kachava.com and use promo code SYSK to get 15% off your first order! TREES.COM: Right now, ⁠ https://Trees.com ⁠ have great deals on planting essentials, up to half off on select plants. And listeners to our show get 20% OFF their purchase when using the promo code SYSK at checkout. MONARCH: Write your own money story with Monarch! Use promo code SYSK at ⁠⁠ https://Monarch.com ⁠⁠ to get your 1st year of Monarch Core half off at just $50 VINTED: Ready to clean out your closet and make some extra money?Download the Vinted app for free and start listing! With no seller fees, you keep every dollar you earn and for a limited time, enjoy free shipping in the US on Vinted . WAYFAIR: Ready to upgrade your home for way less? Head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://Wayfair.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ right now to shop all things home and get your space ready for less. QUINCE: Find your next Fall favorites at Quince! Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://Quince.com/sysk ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for free shipping on your order and 365-day returns. Now available in Canada, too! DELL: Built for those who want better. The Dell XPS, built for you! INDEED: Get a $75 Sponsored Job credit to help get your job the premium status it deserves at ⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://Indeed.com/PODCAST ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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