709: Vanessa Van Edwards - How to Connect with Anyone, Master Small Talk, and Ask the 9 Power Questions That Deepen Every Relationship
Evaluation and Summary
9.5/10
Ryan Hawk interviews Vanessa Van Edwards, a behavioral researcher and founder of Science of People, about her new book *Conversation: How to Connect with Anyone and Make Every Interaction Count*. The episode focuses on practical techniques for improving small talk and deepening relationships through conversation.
Van Edwards argues that small talk is essential groundwork for meaningful connection, not something to skip. She identifies two traps: autopilot (asking questions without genuine engagement) and prioritizing facts over stories. Her core technique is "awe"—expressing genuine wonder ("Wow, that's amazing") or compassion ("Everything okay?")—which invites stories better than compliments.
She introduces a three-level framework for connection, drawn from Dr. Dan McAdams: Level One covers surface traits (job, hometown, family); Level Two explores personal concerns (goals, values, motivations); Level Three involves self-narrative (how people interpret their own stories). Most workplace conversations stall at Level One, though Level Two is appropriate and productive in professional settings.
Van Edwards offers concrete conversational moves: being "story ready" with prepared responses instead of generic "fine"; flipping questions toward optimism ("What's been good?" instead of "How are you?"); using one-word swaps (Katie Couric's "What do you like to do?" vs. "What do you do?"); and the "treasure hunt" mindset—assuming everyone has value to discover.
She emphasizes authenticity as non-negotiable: techniques read as manipulative without genuine curiosity. She advocates "being a loud liker"—expressing authentic appreciation openly, which makes others feel at ease and reciprocate likability. Research shows warmth precedes competence; leading with data without warmth creates suspicion.
The episode culminates in nine "power questions" organized by connection level, designed for important relationships. These include "Working on anything exciting?" (Level One), "What's your biggest goal?" (Level Two), and "What character are you most like and why?" (Level Three—a backdoor to self-narrative).
Practical applications include treating disliked people as a "social gym," using proxemics (physical space signals emotional intent), and replacing "Been busy lately?" with "Good busy or bad busy?" to avoid priming negativity.
Verdict: A masterclass in practical conversation skills backed by behavioral research, delivered by a credible expert with immediately applicable techniques and frameworks that listeners can use in personal and professional contexts.
Business rubric
Actionable takeaways5/520%
Packed with specific, immediately usable techniques: awe openers, story-ready responses, one-word question swaps, nine power questions, level-two conversation starters (goals and learning), and the 'good busy or bad busy' reframe.
Evidence over hype4/520%
Grounded in behavioral research (Dr. Dan McAdams' three-level framework, Susan Fiske's warmth-competence research, Dr. Monica Moore's bar study on availability signals) with concrete examples (Katie Couric's interview technique, the 'Tim' s
Guest and host credibility5/515%
Van Edwards is a Harvard instructor, behavioral researcher, and founder of Science of People with books translated into 18 languages and 300M+ annual reach; she demonstrates direct experience (certified 70 conversation coaches, runs global
Substance5/515%
Dense with ideas, frameworks, research citations, and practical examples throughout; minimal filler; each section builds on previous concepts; includes reflection questions and actionable homework.
Delivers on its title5/515%
Title promises connection skills, small talk mastery, and nine power questions; episode delivers all three in detail with frameworks, techniques, and the nine questions explicitly listed and explained.
Value for time5/515%
53 minutes packed with distinct, well-organized segments (chapters provided); each section introduces a concept, explains the research, and provides application; tight pacing with no apparent tangents or repetition.
Worth it if you struggle with small talk, want to deepen workplace relationships, or seek research-backed communication techniques you can implement immediately.
Based on the episode description. AI-generated; it can be wrong.
Show notes
The Learning Leader Show with Ryan Hawk www.LearningLeader.com
New Book: The Price of Becoming www.LearningLeader.com/Becoming
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My Guest: Vanessa Van Edwards is a behavioral researcher, Harvard instructor, and founder of Science of People. Her books Captivate and Cues have been translated into 18 languages, and her work reached more than 300 million people last year. Her new book is Conversation: How to Connect with Anyone and Make Every Interaction Count .
Key Learnings
Small talk is required for big talk. You can't skip it. You can do it better. Conversation is a skill with micro skills underneath it, and small talk is one chapter.
Two traps make small talk painful. Autopilot (asking questions without actually connecting) and going for facts instead of stories.
Awe is the best small talk ingredient. "Wow, that's amazing," or "What is that?" Positive awe is wow. Negative awe is compassion: "Everything okay? Can I help?" Both solicit stories. Both work only if you mean it.
Awe beats a compliment. A compliment lands. Being visibly wowed by something invites the story behind it.
Be story ready. When someone asks how you are, don't hand back good, fine, busy. Have something loaded: "Today the craziest thing happened." You break the script with your answer before anyone has to break it with a question.
Flip your questions into story hunters. Not "how are you" but "What's been good?" or "Tell me something good." Slight change, big shift toward optimism.
Or check in on something specific from before. "I noticed you dedicated the book to your daughters. How old are they now?" The update question does the work that the generic one can't.
Katie Couric never asks "what do you do?" She asks "What do you like to do?" Vanessa found it in Couric's memoir. One-word swaps have major potential.
Turn small talk into a treasure hunt. Everyone has gold. You don't know what it is yet. Your job is to ask the questions that find it.
Treasure hunting also kills the awkwardness. Vanessa calls herself a recovering awkward person. Her problem for years was that her goal in conversation was to be impressive. No good conversation comes from that.
Curiosity has to be innate. Vanessa thinks nearly everything is teachable. Not this. If you aren't actually curious about the person, the techniques will read as manipulative, and eventually you get found out.
The rule on using someone's name: if you're already thinking about it, use it. If you're not thinking about it, don't. That's the whole test.
Three levels of connection, and you have to go in order. From Dr. Dan McAdams. Level one is general traits: occupation, hometown, family status. Level two is personal concerns: goals, motivations, values, what drives and worries someone. Level three is self-narrative.
Put your work relationships in level two. That's the practical instruction. Most people stall at level one and assume level two isn't work-appropriate. It is, and conversations get more engaged, collaborative, and productive once you're there.
Level three is about frames, not facts. Two people can have identical facts and completely different stories about what those facts mean.
Self-narratives are self-creating. People who see themselves as lucky approach the world as lucky people. They spot more opportunities, think more laterally, and create more surface area for good things. Unlucky people do the same thing in reverse.
Narratives are editable. They're not Enneagram or Myers-Briggs. They shift, usually on an annual scale, most often through conversation with someone you trust. Journaling alone rarely does it.
The five re-storying questions. Who am I now? Who do I want to be? How do I get from here to there? How do I make change stick? Who can help me?
Be a loud liker. A friend asked Vanessa to assess a date named Tim. Her read: meh. Before she could say so, the friend told her Tim had loved her, thought she was fun, and bought all her books. Vanessa's opinion of Tim reversed on the spot. She was embarrassed by how fast.
The lesson from Tim: when someone clearly likes you, you feel at ease, you feel more likable, and you like them back. Very few of our impressions of people are fixed.
You can't like too loudly if it's authentic. Vanessa's hot take. Gushing is fine. The only failure mode is inauthenticity, or liking so loudly you prevent the conversation from happening.
Warmth, then competence. Susan Fiske's research, quoted directly: "Competence without warmth leaves people feeling suspicious." Leading with data and numbers reads like you're hiding something. Warmth is the lubricant that lets people accept your competence.
Powerful people get informal fast. BJ, a CEO I hadn't seen in a year, leaned into the camera on a Zoom and said, "This makes me so happy." Straight past the formality. The myth is that power requires sterility. The most powerful people have enough confidence in their status to give likability away.
Proxemics: we read physical space as emotional space. Four zones. Public is five to seven feet. Social is four to six. Personal is a foot and a half to three feet. Intimate is under 18 inches. Leaning toward the edge of someone's intimate zone signals that you want to be close, and it works on camera too.
Let your body do what it wants when you like someone. It already wants to lean in, make eye contact, get closer. Most of us hold it back.
Shared language is the key to our hearts. I give my daughter's friends nicknames. Millie is Mill Dog. Georgia gets "What up, G?" Vanessa calls that an inside joke, and inside jokes create belonging. It also proves you remembered them.
Availability is more attractive than attractiveness. In Dr. Monica Moore's bar study, the most attractive women were not approached most. The women who sent the most availability signals were: brief glances, long glances, body angling, smiles. It took roughly 35 signals an hour to get approached.
Never ask "been busy lately?" It invites the other person's brain into pessimism, primes them to search for everything they're behind on, and reminds them they should be somewhere else. Then they complain, and listening to complaining is the most exhausting form of conversation there is.
Bragging about being busy makes you look less competent. The research is counterintuitive. People think volume signals importance. It reads as someone who doesn't have a handle on things.
"Oh, good busy or bad busy?" 90% of the time you get a real story about a project or a goal. The other ten percent opens the door to "What's going on? Can I help?" Either way, you just moved to level two.
Two secret doors into level two at work: goals and learning. A goal taps motivation, core values, and future self. Learning activates growth mindset.
Test yourself on the five people you work with most. Do you know each one's current work goal and personal goal? Vanessa knows who on her team is training for a marathon and what their KPIs are.
Make it a norm, not an occasion. Vanessa's global team opens every weekly call with "tell me something good." One quick win each, personal or professional. It gave wins a place to live that isn't bragging, and it replaced the boring small talk that used to open the call.
The nine power questions, for the most important people in your life. Three per level. 1) Working on anything exciting these days? 2) Have any fun plans coming up? 3) What's your personal passion project? 4) What's your biggest goal right now? 5) What have you always wanted to learn? 6) What do you love to talk about? 7) What book, movie, or TV character are you most like and why? 8) How do you feel most misunderstood? 9) What would you do if you weren't afraid?
Question four is also a secret to strong marriages. Partners discussing shared dreams is vision casting. It reminds you both where you're going and shapes what you do today. Some marriages live in strategy. Most get trapped in logistics.
Question seven is the backdoor to level three. Asking someone their self-narrative directly doesn't work. Asking what character shares their values, choices, and personality gets the richest narrative answers, because it makes them step outside themselves.
If you don't like people, treat it like a social gym. The first few reps hurt and you can only do three. And when you're stuck with someone you don't like, the intention becomes: how do I get to know this person enough to find one thing I authentically like? That's a muscle.
Go to the gym with a plan. Wandering machine to machine is aimless and exhausting. So is walking into a room with no conversational intention. Vanessa's plan is always the same: discover.
Vanessa's champagne moment a year from now: a conversation coach in every company and every school. She thinks the chief conversation officer role is coming. We've moved our small conversations onto Slack, which is transactional, and lost the water cooler. If we want engaged teams and less burnout, someone has to build the safe spaces and the prompts. She has already certified 70 coaches.
Reflection Questions
Who in your life has clearly told you they like you? Now flip it. Who have you been quietly appreciating without ever saying it out loud? Say it this week.
Pick the five people you work with most. Can you name each one's biggest goal right now, at work and at home? If not, that's your next five conversations.
Where are you using a conversational technique as a tool instead of out of genuine curiosity? If you enjoyed this episode with Vanessa Van Edwards, watch our first conversation together, Episode #468 - The Secret Language to Charismatic Communication . ( Show notes )
Episode Chapters00:00 Apply for the Learning Leader Circle
01:17 Meet Vanessa Van Edwards
02:37 The Small Talk That Kills Your Soul
03:52 The Two Traps of Small Talk
06:11 Awe Is the Best Opener
09:10 Turn Small Talk Into a Treasure Hunt
11:32 Curiosity Can't Be Faked
12:58 The Rule on Using Someone's Name
16:02 The Pressure to Be Impressive
18:34 Three Levels of Connection
21:18 The Five Re-Storying Questions
24:40 Be a Loud Liker
28:11 The Social Gym
29:33 Warmth, Then Competence
33:01 Proxemics Works on Camera
34:40 Nicknames and Shared Language
36:45 Availability Beats Attractiveness
39:18 Never Ask "Been Busy Lately?"
42:37 Two Secret Doors to Level Two
47:07 What Character Are You Most Like?
49:09 The Champagne Question
50:33 EOPC
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